video die ergens over gaat en de kijker raakt. roland postma

ROLAND POSTMA STORYTELLER

VIDEO IS INDISPENSABLE

Video is indispensable to tell a story. Video is essential to retain visitors online and is an indispensable part of content marketing. No organisation or company can do without video if they want to communicate with their audience.

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CONTENT

Videos with content are becoming increasingly important. Videos in which complicated information is not only told in an understandable way, but is also exciting, captivating and striking. Videos with a clear message that is focused on the place where they are shown and on the target group for which they are intended.

THE STORY

Content is important, form is important, but the most important thing is a story that captivates the viewer and evokes emotion. Only when the viewer is captivated by the story can you get your message across.

NICE IS NOT GOOD ENOUGH

Anyone can make a nice video. A phone and a computer are enough, and enormous amounts of moving images are uploaded every day. But nice is no longer enough. Viewers want stories that are about something, that mean something to them, that are about them.

Where is video viewed

People consume video everywhere: on the couch, on their mobile, on the road, at an exhibition, on Facebook, at a trade fair, on Instagram and so on. All these places make their own demands on video: length, content, pace, size of titles, music; everything must be adapted to the usage situation in order to achieve maximum effect.

MY EXPERIENCE

klokhuis, Vroege Vogels, Jules Unlimited , De Kennis van nu, Televisieprogramma's van Roland Postma

All my life, I have been telling fascinating stories with content that matters. As a teacher, as a director of corporate films, but especially as the maker of a number of leading television programs, such as Klokhuis
Dutch television programs, such as the leading children’s show Klokhuis, science programs such as Nieuwslicht and De Kennis van Nu, and nature programs such as Vroege Vogels. Informative programs that tell the story in a fascinating way, not only on television but also online. I have also won the prizes with these programs.

WHAT I DO

Roland Postma

programmamaker

director

As an experienced director, I know how to translate complex knowledge and information into exciting, fascinating and understandable programs that are tailored to the target group and the platform.

Producer

Of course, I can also take care of the full production of audiovisual programmes. For every platform and for every target group. I do that in cooperation with Ventoux Producties.

Concept developer

I know how to translate an idea into a concrete program concept that can be realized within the time and budget available.

Video and storytelling trainer

I teach storytelling to students, companies and institutions. Live and online. Both in the Netherlands and abroad. I also coach companies and institutions in developing and making their own videos. I help them think up the stories, train them to make the recordings themselves and edit the final recordings into a good story.